Kim Kardashian, American model and wife to rapper, Kanye West, on Tuesday launched her new shapewear line known as SKIMS.
Following the launching, reports revealed that the new line was a hit as it raked in millions in few minutes.
According to TMZ, it reported that Kim owned SKIMS made $2 million in the first few minutes of the site going live. The report added that almost every single product on the site sold out.
Statistics showed that first-day sales figures like the one achieved by SKIMS were reported to be unprecedented.
However, staff from SKIMS are yet to confirm the claim.