Facebook said it won’t limit how political ads can be targeted to specific groups of people, as its main digital-ad rival Google did in November to fight misinformation. Neither will it ban political ads outright, as Twitter did last October.
And it still won’t fact check them, as it’s faced pressure to do.
Instead, it is announcing much more limited “transparency features” that aim to give users slightly more control over how many political ads they see and to make its online library of political ads easier to use.
The decision comes after Facebook CEO Mark Zuckerberg told “CBS This Morning” in December that voters should make their own decision about a politician’s character.
“What I believe is that in a democracy, it’s really important that people can see for themselves what politicians are saying, so they can make their own judgments. And, you know, I don’t think that a private company should be censoring politicians or news,” Zuckerberg told “CBS.