Nissan Africa, Middle East and India (AMI) has unveiled a comprehensive four-year strategy for the region under the company’s Global Transformation Plan.
The AMI business plan aligns with the global direction of rationalisation, prioritisation and focus to bring core models and technologies to a region that accounts for around 10 percent of the world automotive market.
The company will build on Nissan’s existing strengths in the region including continued growth in key markets and strong brand presence, maximising synergies with Alliance partners and leveraging an expansive and competitive manufacturing presence in South Africa, Egypt, India and Nigeria, where the partner, Stallion Nissan Motors Nigeria LTD, operates an assembly plant.
Nissan chief operating officer, Ashwani Gupta, said, “Africa, Middle East and India is an important region where we will target investment in existing strengths, including SUV, and bring eight new products to the market.
“By driving efficiencies through the alliance and focusing on core competencies, we will further increase the region’s profitability, especially in key markets including the Gulf, South Africa and Egypt.”
Chairman of the Africa, Middle East and India region, Guillaume Cartier, commented that: “The AMI region has enormous potential with some of the most dynamic and diverse automotive markets in the world.
“Nissan has already established a strong foundation for sustained growth with high brand equity, a deeply embedded heritage of Nissan DNA and culture and a long history of dedicated and experienced business partners in retail and manufacturing.
“Through the mid-term, we will remain focused on driving value for the business by meeting the needs of our customers across the region.” Sunnewsonline